Eme Bassey – Medium

Eme Bassey

Eme Bassey

The African Ready-to-Wear Fashion Brand Dilemma: Local Affordability vs. Global Competitiveness

In this article, I will delve into the challenges faced by African RTW fashion brands and share my recommendations to achieve the balance

Nov 10, 2023

Nov 10, 2023

Eme Bassey

Is There a Creativity Crisis in the African Fashion Industry?

My team and I embarked on a mission to identify high-potential fashion brands based on their unique design & marketability, and it was tough

Oct 10, 2023

Is There a Creativity Crisis in the African Fashion Industry?

Oct 10, 2023

Eme Bassey

The Puzzle Pieces of a Fulfilling Life

Through the culmination of these elements, I find meaning and joy in life’s journey…

Sep 19, 2023

The Puzzle Pieces of a Fulfilling Life

Sep 19, 2023

Eme Bassey

Four Growth Strategies You Can Implement to Increase Your Fashion Business Sales

Taiwo, my co-founder at Uforo, and I have been discussing growth strategies for our software sales, and it occurred to me that fashion…

Sep 10, 2023

Four Growth Strategies You Can Implement to Increase Your Fashion Business Sales

Sep 10, 2023

Eme Bassey

Jumping off the Performance Train

I’ve been performing my whole life — chasing good grades, chasing money, chasing selection, chasing recognition, and always striving to…

Aug 19, 2023

Jumping off the Performance Train

Aug 19, 2023

Eme Bassey

Online Fashion Shopping through the Lens of Body Perception

I’ll delve into the fascinating details of how women’s perceptions of their bodies impact their satisfaction with online purchases.

Aug 10, 2023

Online Fashion Shopping through the Lens of Body Perception

Aug 10, 2023

Eme Bassey

Growth

The most remarkable growth is that of the soul. It begins as a breaking.

Jul 19, 2023

Growth

Jul 19, 2023

Eme Bassey

How Investing in Fashion Education Can Fuel Growth in the African Fashion Industry

Before tech took our social sphere by storm, the fashion industry was the golden child. Despite the shift in focus, fashion remains a goldmi

Jul 10, 2023

How Investing in Fashion Education Can Fuel Growth in the African Fashion Industry

Jul 10, 2023

Eme Bassey

Stay Still

It is all I did. And the result has been one fortuitous encounter after another.

Jun 19, 2023

Stay Still

Jun 19, 2023

Eme Bassey

Revolutionising African Fashion Marketing with 3D Virtual Influencers

In this piece, I will discuss how and why African fashion brands could leverage 3D virtual influencers to differentiate themselves.

Jun 10, 2023

Revolutionising African Fashion Marketing with 3D Virtual Influencers

Jun 10, 2023

Eme Bassey

Eme Bassey

Abba’s Steward • African Fashion Entrepreneur • I write about the African fashion value-chain, fashion business, marketing & faith-driven entrepreneurship.

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